As an official FIFA sponsor, Quaker wanted to create a campaign showing how starting the day with breakfast can help prepare kids for bigger moments. The idea was simple. Bringing it to life at the required scale was anything but.We coordinated more than 70 talent across nine locations over four shoot days, while managing multiple creative partners, specialized camera rigs and FIFA brand requirements.The result was a campaign that brought the idea to life at scale while keeping the production moving across multiple locations, teams and moving parts.