Every year, Pinterest Predicts turns emerging search data into a campaign that helps people understand what's coming next. The challenge is that the trends aren't finalized until the last possible moment, while production still needs to be ready to go.
We built a flexible production model that could move as soon as the trends were confirmed.
For the content campaign, we transformed a single location into a creative hub, with multiple photographers, art direction teams and production crews working side by side.
We also brought the Icy Cool trend into the real world with an immersive launch experience in London, partnering with Bleach to shape the concept, design and fabrication. From the salon environment to food, drinks and live entertainment, we carried the trend through every detail.
In six days, we produced 21 trend stories and more than 40 social assets, while bringing Icy Cool to life for a high-profile audience of media and influencers in London. The result was a campaign that moved seamlessly from Pinterest’s data into culture, content and real-world experience.
Every year, Pinterest Predicts turns emerging search data into a campaign that helps people understand what's coming next. The challenge is that the trends aren't finalized until the last possible moment, while production still needs to be ready to go.
We built a flexible production model that could move as soon as the trends were confirmed.
For the content campaign, we transformed a single location into a creative hub, with multiple photographers, art direction teams and production crews working side by side.
We also brought the Icy Cool trend into the real world with an immersive launch experience in London, partnering with Bleach to shape the concept, design and fabrication. From the salon environment to food, drinks and live entertainment, we carried the trend through every detail.
In six days, we produced 21 trend stories and more than 40 social assets, while bringing Icy Cool to life for a high-profile audience of media and influencers in London. The result was a campaign that moved seamlessly from Pinterest’s data into culture, content and real-world experience.
