With the impending launch of six new products, Makers helped The Ordinary turn an unfinished storage space within their Toronto HQ into a laboratory-like world class production studio, complete with integrated lighting, modular walls, and a custom built claw machine. Once in place, our team mapped out a production strategy that ensured a high yield of motion & stills marketing assets to launch each new product, across every platform, throughout the year without disrupting their real lab environments.