For the Cinderella launch on Prime Video, we created an immersive, tech-driven experience that transported guests into Ella’s world. Working within the constantly evolving pandemic guidelines, we transformed the space into a vibrant marketplace, complete with soundscapes, scent design, SFX and magical surprises. Guests explored Ella’s workshop, viewing her dressmaking tools and sketches, and concluded with a custom light-mapping experience that provided them with a personalized gown or suit. Makers led the creative development, production management, and guest experience logistics to bring this enchanting vision to life.
For the Cinderella launch on Prime Video, we created an immersive, tech-driven experience that transported guests into Ella’s world. Working within the constantly evolving pandemic guidelines, we transformed the space into a vibrant marketplace, complete with soundscapes, scent design, SFX and magical surprises. Guests explored Ella’s workshop, viewing her dressmaking tools and sketches, and concluded with a custom light-mapping experience that provided them with a personalized gown or suit. Makers led the creative development, production management, and guest experience logistics to bring this enchanting vision to life.