Amazon’s Upfront brings advertisers, media and industry insiders together in Toronto for a first look at its upcoming content slate. Beyond that, it showcases the breadth of Amazon’s entertainment and advertising offering across brands including Prime Video, Twitch, IMDb, Amazon DSP and more.
For the past two years, we’ve managed the production behind the experience.
In year one, we worked with Amazon to shape the show flow across creative direction, stage design, technical production and content.
In year two, we expanded our scope to include interactive moments throughout the venue during a post-show reception, giving guests more ways to engage with Amazon’s brands beyond the stage. We also led talent planning and logistics, coordinated production crews and managed an offsite media junket.
The result was a high-energy experience that gave Amazon a bigger platform to showcase its upcoming content and brands while connecting meaningfully with guests.
Amazon’s Upfront brings advertisers, media and industry insiders together in Toronto for a first look at its upcoming content slate. Beyond that, it showcases the breadth of Amazon’s entertainment and advertising offering across brands including Prime Video, Twitch, IMDb, Amazon DSP and more.
For the past two years, we’ve managed the production behind the experience.
In year one, we worked with Amazon to shape the show flow across creative direction, stage design, technical production and content.
In year two, we expanded our scope to include interactive moments throughout the venue during a post-show reception, giving guests more ways to engage with Amazon’s brands beyond the stage. We also led talent planning and logistics, coordinated production crews and managed an offsite media junket.
The result was a high-energy experience that gave Amazon a bigger platform to showcase its upcoming content and brands while connecting meaningfully with guests.
